In this guide, you will understand the importance of having a dental website that is both professional and profitable. We will be explaining the steps that dental marketing specialists take when creating a site for a dental clinic. Following these steps, you will get a website that will achieve your goals of client acquisition, both in the short and long term.
Define your objectives before starting a website design.
With a few simple questions, you can establish the objectives you wish to have.
Are you looking for a website that is as cheap as possible?
If you only want to have a presence on the Internet, without updating your website, you can use any of these platforms that will assist you in doing this – Webnode , wix or SimpleSite.
These platforms are very limited regarding personalization, especially that of the free version. If you want to expand the possibilities, you will need to pay. These platforms are also not highly-regarded by Google, and therefore it will not have any significance in your business ranking in Google searches. Enquiries about the name of your website?
If you do not have much time to devote to learning how to design a professional website, the next best thing is to hire a designer who knows of dental clinics.
If you only want a home page, a section with your services and contact information, the likelihood of an increase in your clientele is slim. If you do not share the website on social networks and do not perform any SEO or SEM strategy, only those who already know about your dental clinic will visit your site.
Do you see your website as an investment?
The website you are going to create for your clinic is one major pillar of dental marketing. Your site is a valuable tool to increase sales of your products and rise the exposure of your dental brand.
Professional websites require more time and work, yet you do not have to spend a lot more money.
This type of website will position your business on Google in a place where new potential patients can visit it as they wish.
The basic structure for any website
It is essential to have a well-structured website. Any expert in web designing or SEO will tell you that this is one of the fundamental aspects when building a website. A coherent organization of the web pages will determine the difficulty or ease of navigating your website by the user and thus influence the entire experience of the potential patient.
All web pages follow a similar structure, which has a well-tested and well-known framework. It is vital that the user should not spend much time in finding the content they are looking for. The user should use 1 – 4 clicks of the mouse to find their desired content.
The three main parts of any website
A menu bar: Here the pages of your website are organised and categorized.
The body of content: Just below the menu, the most important commercial content and a summary of the services offered, are described.
A footer: At the bottom page, you can place another menu with your contact information and legal information.
Which section should you prioritize?
The contact information of the dental clinic’s phone number, e-mail, and the physical address should all be in a visible place.
Many web pages, even though they are attractive, are confusing because of the contact information or how to book an appointment is unclear.
A testimonial page:
The Internet has become a fundamental tool to promote word of mouth, so it is essential that your website offers positive testimonials via videos or texts. Approximately 90% of Internet users trust what they read online and about 70% believe the testimonies they find.
A Corporate Blog
A blog helps increase your Search Engine Optimisation (SEO) and thus allows your dental brand to grow. However, it is essential to focus on advertising in a blog. It must merely be a platform to further explore the world of dentistry with exciting news, latest dental techniques, seminars that you have attended and references to other dental blogs.
The content of the blogs should be interesting for patients and Google.
You want to keep the patients engaged and you want to increase your ranking on Google searches. It is, therefore essential to write original and informative texts and have the collaboration of online marketing specialists.
Use of the social network.
Nowadays the use of social networks allows us to interact directly with our potential patients; it is, therefore, important to share your blogs and website actions on social media.
A newsletter: Email marketing
Through the excellent use of a weekly, biweekly or monthly newsletter, you can keep the client/patient informed about the latest news and promotions published on your dental website. Please read more about email marketing services.
The cost of a dental website?
The cost of your dental website will depend mostly on your answers to the above questions.
By doing a simple Google search for web designers, you can gain their contact information and thus request a quote.
Web design costs are sold in two ways:
The first is a standard and non-negotiable budget. It is your choice to take it or leave it – without any flexibility in the cost.
The second is a budget cost discussed and agreed upon between you and the designer. Through addressing your specific objectives, they will be able to provide a proposal specifically tailored to your needs.
Speaking and interacting with the web designer will determine:
- The objectives for which the website is designed
- The sections that you are going to have
- Who provides the content (texts, logos, and images)
- The target audience/country: a single language or several
- If you are going to implement an email marketing strategy
- If you are going to make online sales
- The tasks of being a webmaster – you or the web designer?
- The extra features that need to be programmed.
It is, therefore, advisable that you cooperate with a designer with whom you have the liberty to converse about your objectives, wants and needs and who adapts the cost accordingly.
Aspects to consider when working with a web designer as your webmaster.
A professional website generates trust in your potential patient. You must transmit the image you want from your dental clinic through to your website – making it a great business card.
Your website needs to be continually up to date, the blog needs current articles, it needs to run with accurate speed and efficiency, and it needs to be adapted well to mobile devices.
If the user who seeks the services of a dental clinic has a bad experience with your dental website (unattractive appearance, not user-friendly, etc.) will immediately cause the impression of an unprofessional business. This, unfortunately, generates a feeling of distrust in the potential patient. For someone to request a dental treatment, prior trustworthy experiences (like the professionality of your website) are fundamental in seeking your services. In dentistry, this holds even truer than any other type of non-medical assistance. This may result in the potential customer, exiting your website, forgetting about your clinic and entering another well designed and highly professional website, causing you to lose sales.
What causes an unprofessional appearance in a website?
We all have our preferred colours, but this cannot be the reason why we choose those colours for the website. First, they must be the corporate colours, which are later combined with other softer tones that manage to highlight the logo and that in turn manages to transmit what you want to convey to the visitor.
- If you have corporate colours, use them to design your website and enhance the brand,
- The 2 or 3 colours of the logo, plus one more striking colour that serves to highlight the most critical parts, such news, links, etc.
- Stay away from the combination of too many vivid colours. This causes unnecessary eye strain, and thus the user will tire faster than if you use softer and more neutral colours.
- It is also an excellent option to decide your colour scheme using safe Web colours . These 216 colours appear systematically in any of the main browsers.
Letter types and sizes
The most important thing is to make the reading of your website content enjoyable and comfortable. The typeface, size and line spacing are essential aspects to consider.
One of the tricks to make the texts more manageable to read is to play with the contrast, use bold to highlight the most critical parts of your writings and combine two different types of fonts, creating further emphasis.
In the web pages that we design for dental clinics, we always use different font sizes, for the different titles and subtitles. We usually use font sizes closer Title H 1 (titles) of 37px and H2 (subtitles) of 30px.
Images are powerful ways to attract people to your website. There is nothing worse than entering a website with poor image quality – pixilated and out-of-square images. It immediately cultivates a feeling of little to non-professionalism that almost no other element produces.
It is terrific to use free, high-quality images, from a platform such as Morguefile or Pixabay. It is also essential to take into account the «weight» of the pictures and therefore the speed with which they download.