YOUTUBE: YouTube is an immensely useful Digital Marketing tool for your dental clinic.
Why? YouTube is one of the primary ways that help to improve your website’s positioning in search engines (Search Engine Optimization, SEO).
After Google, YouTube is the second most important search engine in the world (in fact Google bought YouTube in November 2006). Therefore, the more videos you publish, the better your ranking will be, and thus the more likely your website will appear on the first page of Google.
This is fundamental if you want to be distinguished among the other dentists in your city.
Use Youtube to inform patients of your clinic:
26% of Internet users search for information about products and services on YouTube. Why not share information about oral hygiene or any other topics related to dentistry that may be interesting for your patients?
Here follows an example you may be familiar with: Orabrush
Dr. Bob Wagstaff, an engineer by profession, invented the Orabrush brush when he was supervising a team of Mormon missionaries in the Philippines.
Local people complained that the young missionaries in charge of Dr. Wagstaff team had an unpleasant breath. Wagstaff, therefore, created a brush to eliminate bad breath. After Wagstaff noted the efficiency of the brush, he tried selling it to pharmacies and retail chains. After eight unsuccessful years of trying to sell Orabrush, Wagstaff was close to giving up.
In 2009 at the Marriott School of Management at Brigham Young University, Wagstaff was encouraged by a couple of colleagues to challenge the students of his marketing course, to sell these brushes via the internet.
One of the students created a low budget, short film (posted on YouTube), which exceeded 23 million views. This video has caused Orabrush to become a product whose sales are continually rising.
To establish a good reputation and strengthen your brand:
The more you place yourself in this network, the more convinced your patients will be that there is an active and informed local dentist, which will attract more patients to your clinic.
Approximately 80% of internet users distinctly remember a video advertisement on YouTube that they have seen in the last 30 days. This is exponentially higher than those who just read the same ad. Of this 80%, 46% are moved to action after seeing this YouTube advertisement.
-26% searched for more information about the subject
-22% visited the website mentioned in the advertisement.
-15% visited the company represented in the video ad.
-12% bought the specific product that appears in the ad.
The conclusion – your content on YouTube can generate a high level of interest and eventually commitment in your patients towards YOUR dental clinic.
Interested in trying it?
At Enfoque Dental, we help you in every step of the way in your new dental marketing journey. We take it upon ourselves to manage the marketing plans for your dental clinic. In this information age, YouTube advertising is crucial if you want your dental clinic to reach its potential.
If you have any doubts, questions, reflections or aspects that you wish to comment on, do not hesitate to contact us. It will be a pleasure to help you.
Pedro Morchón Camino
Director of Enfoque Dental
Coach certified by the Spanish Association of Executive Coaching (AECOP) and the Spanish Association of Neuro-Linguistic Programming (AEPNL)
Phone: 671038509 / Email: firstname.lastname@example.org