logo enfoquedental


All dentistry professionals and/or managers of dental clinics, who have the need to improve, expand and enrich their business management skills.  


Pedro Morchón Camino. Founder of Enfoque Dental

Program goals, outcomes and objectives 

  • Increase the annual turn-over.  
  • Increase the amount of patient visits using effective treatments.  
  • Implement an excellent patient management protocol and achieve patient-loyalty.  
  • Carry out a strategic and effective marketing plan.  
  • Design a development plan that will encourage dental staff performance.  
  • Define the strategic plan of a dental clinic: Data collection and analysis of the key performance indicator (KPI).  


¿Quién forma parte del equipo docente? 

An excellent management program has to have excellent doctors and professionals with many years of experience leading dental clinics. Our aim is to fit visions that converge in a renewed and effective dental management. Therefore, we wanted it to be a synergy of complementary approaches and practical knowledge so that the student can conclude the program with a defined roadmap of how to take your dental clinic to success.

Dr. Miguel Carasol Campillo

  • Doctor in dentistry from Univ. Complutense de Madrid. 
  • Master in periodontics.  
  • Founding partner and training director of Clínica Perio.  
  • He currently works in the Hospital Periodontics Unit of the Ruber Juan Bravo Hospital.

Dr. Carasol will explain how to strengthen and manage the periodontal cabinet in the current changing moment as an asset that locks and educates the patient in the prevention of oral diseases.

Dr. Fernando Autrán Mateu

  • Bachelor of medicine and surgery and specialist in stomatology by the Univ. of Barcelona.  
  • International expert in Dental Aesthetics and Minimally Invasive oral rehabilitation.  
  • Founding partner of Autran solutions and Autran Academy.

Dr. Autrán will teach us some keys of the protocol of attention to patients with esthetic demands and how to manage the psychology of this profile of patients in the closing of cases.

Dr. Luciano Badanelli

  • Licentiate in Dentistry in 1991, from the Complutense University of Madrid.  
  • Specialist in Dental Prosthetics, Implantology and Aesthetics Columbia University (New York).  
  • Medical Director of Clínica Dental Luciano Badanelli

Dr. Badanelli will teach us how to improve the organization of all phases of a complex treatment (digital flow, laboratory, clinical events ...) and how to transmit it to the patient.

Pedro Morchón Camino

  • Director and founder of Enfoque dental. 
  • Bachelor of Science in Chemistry (Univ. Oviedo and Padua) with doctorate studies in Medical Chemistry (Univ. Cardiff). 
  • Certificate in executive coaching by AECOP and diploma in Neurolinguistic Programming by the AEPNL.

After years of advising and helping the development of dozens of dental clinics in Spain and abroad, Pedro will transmit the best practices in patient care protocol, business strategy, effective team management and dental marketing.

Dr. José Luis Dominguez Mompell

  • Bachelor of Dentistry Univ. Complutense of Madrid. 
  • Exclusive dedication in Reconstructive Surgery in Implantology. 
  • He collaborates with numerous universities in the world. 
  • Together with his brother, he is the medical director of the dental clinic Mompell Micó.

Dr. José Luis Dominguez Mompell will address some guidelines that complement the protocol of care with patients who need implants, oral surgery or who suffer from perimplantitis. He will also talk about the process of implanting the dental focus protocol in his clinic.

Dr. Ramón Dominguez Mompell

  • Degree in Dentistry from the Rey Juan Carlos University and Doctor from the University of California (Los Angeles). 
  • International orthodontic expert and speaker at several universities in Spain, the United States, Brazil and Portugal.

Dr. Ramón Dominguez Mompell will transmit what are the best practices in the management of orthodontic patients. In addition, he will tell about the experience in his own clinic in the generational and digital transition from a traditional family clinic to a modern clinic.

Francisco Escámez Abad

  • Engineer of roads, channels and ports by the Polytechnic University of Madrid. 
  • Senior Management Program of the San Telmo Institute (IESE). 
  • 28 years of experience in the world of international consulting. 
  • Manages the Escámez Dental clinic for several years. 

Francisco Escámez will carry out the formation of a stock and supplies management system that he has designed and implemented successfully in the family clinic. In addition, it will address aspects of the digitization of a dental clinic in terms of management.

Ramón Aguado

  • AEDE University of Málaga and MBA ESADE. 
  • He has worked in financial management positions in several multinationals such as Telefónica. 
  • He has been managing his own dental clinic in Cádiz for 11 years.  

Ramón Aguado will teach us the management of the balanced scorecard with the key indicators in the management, managing an exploitation account and the control of the commercial management (CRM). With these tools we will have elements of analysis for making strategic decisions.

1st formative module


Dates: April 25, 26 and 27, 2019.

Tema I 

Excellent patient care protocol for a dental clinic

 April 25 (9:00 am - 8:30 pm)

We provide an excellent patient care protocol based on the practices of the best clinics in the world.

Turn the customer into the hero of your story. Ann Handley  

Tema II 

Clinical nucleus and differentiating practices of a traditional dental clinic

April 26 (9:00 am - 8:30 pm)  

In the hands of referring doctors, specific aspects that differentiate a traditional dental clinic such as a periodontal cabinet, keys to improve the closure of aesthetic cases and how to organize complex treatments over time will be addressed.

Turn the customer into the hero of your story. Ann Handley  

Tema II

The moments of truth in the passage of a patient through a dental clinic

April 27 (9:00 a.m. - 8:30 p.m.)

The key moments in the experience of a patient in a dental clinic will be studied and the 375 aspects of the one that suppose an extraordinary attention of patient will be reviewed.

Turn the customer into the hero of your story. Ann Handley  

2nd training module


Dates: May 23, 24 and 25, 2019.

EXECUTIVE COACHING: After the delivery of the training, Pedro Morchón will help his students in two sessions of executive online coaching (1.5 hours) and carry out an action plan regarding the aspects seen in both modules.

Tema III

Leadership and team management in a dental clinic 

May 23 (9:00 a.m. - 8:30 p.m.)  

Successful dental clinics are those that can attract and retain talent. Patient care depends on the people who provide the service, therefore, their motivation and capabilities will determine the results and the image we generate in patients.

Take good care of your employees and they will take care of your customers. Richard Branson  


Tema IV 

Planificación estratégica de una clínica dental  

May 24 (9:00 a.m. - 8:30 p.m.)  

We will work with the different strategic models of the business world and their application in the dental clinic environment. 

Progress comes from the intelligent use of experience Elbert Hubbard  

Tema V

Plan de marketing en una clínica dental  

May 25 (9:00 a.m. - 8:30 p.m.) 

In this training module, we will highlight, above all, a marketing plan that is close, emotional and familiar.

If you are not a brand, you will be a merchandise Philip Kotler.  

All attendees will receive a gift: The book written by Pedro Morchón and published by the Quintessence publishing house: The twelve steps to increase the performance of your dental clinic.

What do you think of us?

The positive opinion of our customers is our best ally.

"How many things can you learn in 6 intense days of training, thanks Pedro!" 

Dr. Enrique Escámez. Clinic Escámez dental (Almería).

"Impressive course, thank you very much Pedro for your training, it is an accurate, effective and very studied training."

Dr. Jesús Frieyro González. Clínica dental Jesús Frieyro González (Oviedo).

"The dental focus training was a before and after in our clinic."  

Begoña Espadas. Coordinator Integral odontological Institute (Madrid).

"Thank you Pedro. The Diploma of management of dental clinics that you have taught in Madrid has been wonderful. "  

Dr. Gonzalo Riaza Serrano. Director Dental Clinics Dentalcare. Madrid

"Thank you for what it has been for me, for the clinic and for the team, your course"

Dr. Marta Herrero. Clinical Director Smiling. Madrid

"Magnificent course, explained with the passion you put in your work and which you have transmitted to the whole group!" 

Dr. Cobos. Cobos dental clinic (Granada).

"It's the kind of training I was looking for and needed, eminently practical, focused on excellence and immediate application tailored to the needs of our team and our patients" 

Javier Campo Garraza. Ega River Dental Clinic (Estella - Navarra)

"An extraordinary formation in which we had the opportunity to learn from a wonderful group of teachers, highly recommended!"  

Dr. Naira del Campo. Dental clinic Dra. Naira del Campo (Gijón)

Which will take place?

  • Address: Calle del Ombú, 3, 28045 Madrid

Metro: Méndez Álvaro. Departure Mall

What is the economic investment?

3300 € (net)

Before December 31: 2500 € (net)  

Before March 31: 2850 € (net)  

Account number: ES22 0081 5072 42 0001355741 


Today begins the road to the success of your dental clinic

Do you have any doubt?

Contact us in this e-mail or telephone and we will help you

Tfn: 671 03 85 09 

If you are interested, or know someone, we can put you on the waiting list to inform you about future editions