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    + 60 dental clinics work with us

   International collaborations

  2 books published on management of dental clinics

    + more than 1000 students in our courses

Enfoque Dental is a consulting firm specialized in the dental sector.

We have extensive experience in the management of dental clinics, using a method to increase patient loyalty, increase first visits, improve professional performance, make strategic decisions and therefore increase turnover.

Choose the program that best suits your needs.



We go to your clinic and work with the whole team.



25, 26,27 April and 23,24,25 May in Madrid. REGISTRATION OPEN. OPEN ENROLLMENT.





Become the reference dental clinic in your area:

  • Creating an excellent patient experience.
  • Getting your patients to bring their family and friends.
  • Increasing the number of first visits.
  • Counting on a team committed to their work.
  • Having an effective marketing plan.
  • Increasing monthly turnover

Our Consultancy is based on the following specific points, which improve all areas of the business.

el proceso de la consultoria dental de éxito

The mystery shopper technique applied to dental clinics.  

While many clinics strive to bring in new clients, the best clinics operate with different priorities. They know that patient acquisition is the first step, but the real goal is to build patient loyalty. In fact, 80% of their growth potential is in their existing patients and only 20% in new clients.

How to improve the patient experience? How to measure the experience of a patient? By means of Mystery Patient (or mysterious patient).


Coaching to help you take your dental clinic to the next level.

We propose you to carry out sessions of coaching that leads us to define an action plan that achieves your objective.
Using the model GROW [Goal (meta), Reality (realidad), Options (opciones) and Will (voluntad/compromiso)] we accompany dental clinics on their way to improving their professional performance and excellence.


Dental Clinic Management Courses which are perfectly adapted to the needs of dentists and staff dedicated to the management of dental clinics.

The same teaching methodology used by the world’s leading business schools.
The system combines masterly lessons and case method.
Some programs add a subsequent coaching process to draw up a personalized plan for each student and their specific needs in their dental clinic.


We propose a Marketing Plan adapted to the needs of your dental clinic.

Thanks to a Dental Marketing Plan specialized in each of the cases, like the one we propose you, you will get more traffic on your website, more leads, more interaction and get your potential patients to know who you are and what you do.


Feedback from our customers

“With a passionate style, Pedro Morchón, manages to motivate you towards the improvement of your clinic in an incredible way. In his training he covers the essential points of a professional management of a dental clinic: patient care, management of the work team, marketing and strategy. Thank you Pedro for this great push you have given us.”

Dr. Gonzalo Navarro, Medical Director of Gonzalo Navarro Dental Clinic, Master of Oral Prosthesis at Columbia University (New York)

“Pedro Morchón has managed to involve and commit my entire team to training aimed at what really matters most: building patient loyalty. We all enjoy his course very much and from now on we are going to apply his teachings. I really recommend it to any traditional clinic that really wants to make their patients loyal. ”

Dr. Luciano Badanelli. Board of Directors of the Spanish Society of Craniomandibular Dysfunction and the Spanish Society of Stomatological and Aesthetic Prosthesis, Medical Director of the Luciano Badanelli Dental Clinic (BQDC clinics).

“In the training Pedro gave us in my clinic to all my team, we managed to define and implement a protocol of patient care that has brought positive results. In addition, our experience in Human Resources and Coaching has helped us to work more effectively as a team.
Thank you Pedro.”

Dr. Murad, CED Clinic. Palma de Mallorca

Dr. Javier González Tuñón

“Dental approach gathers the principles of emotional intelligence and adapts them to the context of a dental clinic. Exciting and effective – Congratulations!”

Dr. Javier González Tuñón, President of the College of Dentists of Asturias

Dr. Fernando Autrán

“After Pedro Morchón’s course, there are many good things and improvements that are happening in the environment. Motivating, activating and enjoyable.”

Dr. Fernando Autrán, Medical Director and founding partner of Autrán Dental (Barcelona)

Leonardo Litvin centro odontologico la vaguada

“After almost 50 years as a dentist, it seemed to me that I was starting afresh because of what I had learned and the excitement of Pedro Morchón’s training.”

Dr. Leonardo LItvin, Integral Dental Institute

These are just a few of the opinions of the dental professionals we have worked with.


How do we understand the consultancy at Enfoque dental?

The leadership model proposed by our Dental Consultancy is that of Leadership resounding off Daniel Goleman, which helps the leader to generate in others the right mood in the face of challenges using the skills of emotional intelligence. Therefore, the exercise of leadership is not exhausted in the director of the clinic but any professional must be a leader capable of generating the working conditions needed to achieve a good teamwork and work environment.

The most important reason for this is because your dentist has solved your oral problem. Consequence of their good technical-medical skills and the positive emotional experience they have had in it.

Both aspects are what lead a patient to loyalty and to recommend their dental clinic in their social-family circle.

Our consulting firm for dental clinics designs management strategies which showed results within the large companies of the world and whose understanding, adaptation and application in the dental sector can be key to achieve the excellence of a dental clinic and dentists in Spain.

We face a future marked by constant change, which will force us to make an effort of continuous adaptation. In this line, the professionals of the clinic of the future must improve in aspects of management in order to create a positive experience for the patient.
In the coming years, clinics will need to achieve differentiation based on designing experiences that generate positive emotions in their patients based on the use of coaching and emotional intelligence. In all this process, the new values that a Dental Consultancy brings are basic.

The protocols that we impart in our dental consultancies are always looking for the patient to be an active and integrated part of the whole treatment, not just a mere object that does what the doctor says. This is what provides a novel and differentiated experience: The doctor who takes into account and listens to his patients.

In any project, good management is key and for this it is necessary to have a current and effective marketing for dental clinics.
Dentists in Spain today are more aware than ever of the importance of the fact that advertising for old-fashioned dental clinics has fallen into disuse and that what is now required is what is known as content marketing.